Brand Messaging: The definitions that make your brand unique. These should be your top-defining statements that you can copy and use everywhere to stay consistent.

Brand Story

Mission, Mantra, Values

Personality Traits

Company Descriptions

Brand Styling: These are the assets and components that define your brand's visual identity. Gather all brand styling elements here and share them with internal and external teams to ensure consistent usage.

Logo(s)

Color Palette

Typesets

Photography